Adidas, Hugo Boss, Gucci, Burberry, Timberland

Augmented Reality provides a real-world experience as an overlay. The technology can recreate a realistic environment by layering videos, images, and 3D content on top of real-world objects. Studies

have shown that people can retain up to 80% of what they see, but only 20% of what they read and 10% of what they hear. These figures show why it is even more important for companies to leverage new technology to provide more visually appealing experiences.

Augmented Reality in Fashion Increases Revenue. When customers experience products before purchasing them, it deepens their sense of ownership. Customers who feel as though they already own the product are likely to purchase. The AR experience is also a great opportunity for companies to educate customers and offer more in-depth content beyond the packaging and label.”

Here’s the list of some of the biggest brands in the fashion industry that joined the bandwagon of Augmented Reality (AR) Fashion.

Gucci has been out of reach for a lot of consumers. The general has seen the Gucci stores from the outside but has never really experienced this luxury. Augmented Reality bridges the gap between physical and online shopping through “try-on” applications, which augmented lenses that help users picture how they would appear wearing a certain product.

Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool allows consumers to experience Burberry products embedded in the environment around them, enhancing their research and shopping experience online.

Hugo Boss launched feature that allows its customers to virtually try on garments. The company is deploying Reactive Reality’s PictoFit Mirror, an AR software that enables fashion retailers to offer virtual try-on experiences.

Adidas launched augmented reality (AR) footwear try-on in its iOS app to let customers virtually try on its most iconic models and the recently launched Alpha edge 4D running shoes. To launch the feature Adidas has partnered with Vyking, an AR try-on technology company specialized in AR solutions for e-commerce and digital retail.

Timberland used augmented reality to bring the retail experience to a new level. Using Kinect motion sensing technology, they set up a virtual fitting room. Here, people could try on Timberland’s newest collection without physically trying them on in a dressing room. This virtual fitting room uses the augmented reality paradigm known as the magic mirror. In this paradigm, the user or the objects around the user are augmented on a public screen. The users can then see their augmented selves on the screen.

Consumers trying on your store’s latest clothing line using AR will show their peers just how easy and fun it really is. They act as promoters for your brand and will draw in a larger customer base so you don’t have to. After all, consumers are more likely to trust peers like them over marketers. This technology has the power to change the way traditional and digital marketing operates. Your consumers will be more inclined to purchase from virtual fitting rooms because their retail experience is fun, easy and sociable.

Text / Article sources:

• rockpaperreality.com
• Gucci / Ziyaa B. via Linked
• Burberry.com / www.burberryplc.com
• Jack Brassell / http://www.beyondgames.biz
• virtualrealitymarketing.com
• http://www.marketingsquad.net
• http://www.marketingsquad.net / by Dr. Joachim Scholz, Nicole Madsen and Caitlin Clausen