Article by: Paulina Kassak Brown

Balenciaga has found themselves embroiled in a scandal over the recent advertising campaign in 2022. The campaign features children with handbags shaped like a dressed in bondage gear. The campaign quickly drew criticism and outrage from many who viewed it as sexualizing children and promoting an unhealthy and inappropriate message. Many called for a boycott of the brand and for the ad to be taken down immediately.

In response, Balenciaga issued an apology, stating that the campaign was an error. The brand removed the ad in question from its social media accounts and website. Also Balenciaga’s designer Demna apologized for his brand’s controversial campaign.

However, the damage had already been done. Balenciaga’s reputation has taken a hit, and many former fans and customers have pledged to take their business elsewhere.

Balenciaga’s customers all over the world started to burn and throw away everything with Balenciaga logo as a response to inappropriate campaign.

Even Kim Kardashian known as the brand ambassador for Balenciaga has spoken out and posted her statement on social media. She criticized the clothing company for disgusting campaign as a mother of 4 children.

This scandal serves as a reminder of the power and responsibility that brands have when it comes to advertising. While edgy and provocative campaigns can certainly grab attention, they must be careful not to cross the line into promoting harmful or offensive messages.

In the case of Balenciaga, it is clear that the brand failed in this regard. While the apology and removal of the ad were steps in the right direction, it will take more than that to win back the trust and respect of consumers who feel betrayed by the brand’s misstep.